Neobank for global transactions, virtual cards, and subscriptions
Neobank for global transactions, virtual cards, and subscriptions
Design relaunch for a Neobank powering payments for
Africans: with $5.1M Raised, -900k Users
Design relaunch for a Neobank powering payments for Africans: with $5.1M Raised,
-900k Users
VIEW CASE STUDY
VIEW CASE STUDY
VIEW CASE STUDY
Year
Year
2023
2023
Company
Company
Payday Finance
Payday Finance
Team
Team
1x Lead Design (I), 2x Product Designers, 1x Product Manager
1x Lead Design (I), 2x Product Designers, 1x Product Manager
Impact
Impact
When I rejoined Payday during the peak of its product relaunch, I led design for Payday 3.0, contributing to a platform that scaled to 800,000+ users growing at 40% MoM, processing 40,000+ daily transactions across global payments, virtual cards, and subscriptions. Payday went on to raise $5.1M following the relaunch. I led design for key features including enhanced onboarding, international payment flows, referrals, and a Subscription Manager that allowed users to track, manage, and cancel subscriptions directly in-app. I designed Payday Tickets for Davido’s Timeless concert, enabling ticket sales directly within the app and generating ₦7,000,000+ in revenue within 72 hours, proving the flexibility of Payday’s money movement infrastructure. Alongside feature delivery, I rebuilt and standardized the design component library, improving consistency and enabling faster product iteration across teams.
When I rejoined Payday during the peak of its product relaunch, I led design for Payday 3.0, contributing to a platform that scaled to 800,000+ users growing at 40% MoM, processing 40,000+ daily transactions across global payments, virtual cards, and subscriptions. Payday went on to raise $5.1M following the relaunch. I led design for key features including enhanced onboarding, international payment flows, referrals, and a Subscription Manager that allowed users to track, manage, and cancel subscriptions directly in-app. I designed Payday Tickets for Davido’s Timeless concert, enabling ticket sales directly within the app and generating ₦7,000,000+ in revenue within 72 hours, proving the flexibility of Payday’s money movement infrastructure. Alongside feature delivery, I rebuilt and standardized the design component library, improving consistency and enabling faster product iteration across teams.
My Role / How I Shaped The Product
My Role / How I Shaped The Product
I joined Payday for a second time as Product Designer, having previously partnered with the CEO to design Payday v1.0 in 2019. This time, I embedded closely with Product to design new features, expansions, and system improvements during a critical relaunch phase. I owned end-to-end design across core banking experiences including transfers, virtual cards, subscriptions, ticketing, and compliance-driven card disclosures, ensuring usability while meeting regulatory constraints. I led the rebuild of Payday’s design system, establishing a scalable component library that supported rapid growth and multi-feature delivery. In parallel, I managed and mentored a team of 4 design interns, guiding them through feature launches and raising overall design quality during a high-growth period.
I joined Payday for a second time as Product Designer, having previously partnered with the CEO to design Payday v1.0 in 2019. This time, I embedded closely with Product to design new features, expansions, and system improvements during a critical relaunch phase. I owned end-to-end design across core banking experiences including transfers, virtual cards, subscriptions, ticketing, and compliance-driven card disclosures, ensuring usability while meeting regulatory constraints. I led the rebuild of Payday’s design system, establishing a scalable component library that supported rapid growth and multi-feature delivery. In parallel, I managed and mentored a team of 4 design interns, guiding them through feature launches and raising overall design quality during a high-growth period.
Showcase
Showcase
Screenshots from select project I championed during my time at Payday.
Screenshots from select project I championed during my time at Payday.
Weekend exploration for the Cards interface
Weekend exploration for the Cards interface
Weekend exploration for the Cards interface
Weekend exploration for the Cards interface
